Branding

Does your brand need a little love?

I provide positioning, copywriting, and research support for new brand development, brand refreshes, messaging strategies, and more.

Positioning

• Content Development
• Category and Competitive Audits
• Consumer Insights and Trendswork
• Brand Identity and Archetyping
• Brand and Portfolio Architectures

Copywriting

• Packing
• Digital and SEO Content
• Brand Storytelling and Taglines
• Brand Books

Consumer Research

• Qualitative Interviews and Ethnographic Fieldwork
• Focus Group Design and Questionnaires
• Survey Design and Consumer Segmentation
• Participant Recruitment

Selected Brands

• Aldi
• Cafe Bustelo
• Cubii
• MARS
• Moet Chandon
• RX Bar